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UX Movement has a really good article describing how to craft link text in a more user-friendly manner.

Essentially, the word ‘click’ is too mechanical, but a task-related work makes more sense, such as ‘view’, ‘visit’ or ‘read’.

Secondly, ‘here’ doesn’t give any indication as to what the link has behind it. ¬†The example given is:

Photos of my trip are here, here and here.


Photos of my trip: at the beach, on a boat and going fishing.

Making the link text as specific as possible will help readers to scan the article and to understand the purpose of links without having to read the entire sentence or paragraph in its entirety.

This isn’t a particularly easy thing to do, and I’m very guilty of having done this in the past, but it will make for content which is easier to read.

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