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Tag Archives: Disruption

Disruptive Innovation

Posted on by Geoff Munn

Move away from customer segments, and start looking at the things people do. Continue reading

Great Products Are Nice, But Great Businesses Add Services To Them

Posted on by Geoff Munn

Adding services is the only way to differentiate yourself when offering commodity products. Continue reading

Identifying The Best Market Disruption Opportunities

Posted on by Geoff Munn

Three indicators will identify market disruption opportunities, and the resulting customer responses can boost the case for a new product or initiative. Continue reading

Communicating an idea

Posted on by Geoff Munn

Bob Gill has a new book called “Bob Gill, So Far”. This is book is now on my immediate ‘to-buy’ list – he’s managed to capture several absolutely essential ideas – ideas that I sometimes suspected – in a simple concept that is unforgettable. Continue reading

How to deliver a pitch

Posted on by Geoff Munn

How to deliver a pitch Continue reading

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