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Category Archives: Sales

People actually don't want creativity

Posted on by Geoff Munn

People say they want creative ideas, but actually they don’t. Continue reading

Secret specifications

Posted on by Geoff Munn

Not telling your users about the technical specifications can actually work, in some cases. Continue reading

Elevator pitches and turning points

Posted on by Geoff Munn

Elevator pitches need to recognise the business challenges, and provide something that the client didn’t know. Continue reading

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