Category Archives: Innovation

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Disruptive Innovation

Posted on by Geoff Munn

Move away from customer segments, and start looking at the things people do. Continue reading

Making Cultural Change Stick

Posted on by Geoff Munn

The 5 principals necessary ‘to achieve higher performance, better customer focus, and a more coherent and ethical stance’. Continue reading

Spend The Time And See The Results

Posted on by Geoff Munn

People do not use social media, so they do not see the value in it. Continue reading

Idea Generation and Innovation

Posted on by Geoff Munn

Idea generation sits somewhere in the middle of the innovation process Continue reading

First To Mind, Wins

Posted on by Geoff Munn

The first product to mind beats those who are first to market. Continue reading

Great Products Are Nice, But Great Businesses Add Services To Them

Posted on by Geoff Munn

Adding services is the only way to differentiate yourself when offering commodity products. Continue reading

Identifying The Best Market Disruption Opportunities

Posted on by Geoff Munn

Three indicators will identify market disruption opportunities, and the resulting customer responses can boost the case for a new product or initiative. Continue reading

Cognitive Dissonance

Posted on by Geoff Munn

Challenge the listener by using cognitive dissonance. Continue reading

2012 Prediction

Posted on by Geoff Munn

My 2012 Prediction Continue reading

Branding Ideas Applied to Presentations

Posted on by Geoff Munn

Communicating an idea – tips from a branding prespective Continue reading

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