Category Archives: E-commerce
Letterpress
Some ideas on what makes a successful app. Continue reading
User Flows and Information Architecture
Stop designing web pages, and start designing user flows. Continue reading
Why Burying Sign Up Buttons Helps Get More Sign Ups
When you leave the ‘sign up’ button off the main page, you actually get more sign ups. Continue reading
The $300 Million Button
Don’t give users reasons why they should stop buying things from your site. Continue reading
Communities and the thumbs up/down button
How can we build a community and encourage high quality discussions? Continue reading
Secret specifications
Not telling your users about the technical specifications can actually work, in some cases. Continue reading
Elevator pitches and turning points
Elevator pitches need to recognise the business challenges, and provide something that the client didn’t know. Continue reading