Category Archives: Customer relationships
Disruptive Innovation
Move away from customer segments, and start looking at the things people do. Continue reading
Making Cultural Change Stick
The 5 principals necessary ‘to achieve higher performance, better customer focus, and a more coherent and ethical stance’. Continue reading
Spend The Time And See The Results
People do not use social media, so they do not see the value in it. Continue reading
Idea Generation and Innovation
Idea generation sits somewhere in the middle of the innovation process Continue reading
Measuring Usability
The best question to ask your users. Continue reading
Great Products Are Nice, But Great Businesses Add Services To Them
Adding services is the only way to differentiate yourself when offering commodity products. Continue reading
Identifying The Best Market Disruption Opportunities
Three indicators will identify market disruption opportunities, and the resulting customer responses can boost the case for a new product or initiative. Continue reading
Cognitive Dissonance
Challenge the listener by using cognitive dissonance. Continue reading
Branding Ideas Applied to Presentations
Communicating an idea – tips from a branding prespective Continue reading
Why Burying Sign Up Buttons Helps Get More Sign Ups
When you leave the ‘sign up’ button off the main page, you actually get more sign ups. Continue reading