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Category Archives: Web 2.0

Why Burying Sign Up Buttons Helps Get More Sign Ups

Posted on by Geoff Munn

When you leave the ‘sign up’ button off the main page, you actually get more sign ups. Continue reading

The $300 Million Button

Posted on by Geoff Munn

Don’t give users reasons why they should stop buying things from your site. Continue reading

The opposite of Fitts' Law

Posted on by Geoff Munn

Fitts’ Law states that we should put important links and buttons as large clickable elements in the corners or near the edges of the screen.
But what do we do with buttons that we don’t want people to click on? Continue reading


Posted on by Geoff Munn

Convert PSD files into HTML at a relatively low cost. Continue reading

Progress trackers – examples and best practices

Posted on by Geoff Munn

Good examples and best practices for progress trackers. Continue reading

The difference between UX and usability

Posted on by Geoff Munn

Usability is a subset of user experience, and includes the ‘pleasure’ a user gets out of the design. Continue reading

Redesigning the Country Selector

Posted on by Geoff Munn

Apart from the fact that the country drop-down menu is a well understood metaphor, this could be a really nice substitute, and a good idea for any drop-down where you have a long list of options. Continue reading

User-led innovation

Posted on by Geoff Munn

You can’t ignore the users when creating a new product. You can use them to tune the idea, in tandem with your vision. Continue reading

Elevator pitches and turning points

Posted on by Geoff Munn

Elevator pitches need to recognise the business challenges, and provide something that the client didn’t know. Continue reading

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