Category Archives: Featured

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Disruptive Innovation

Posted on by Geoff Munn

Move away from customer segments, and start looking at the things people do. Continue reading

Making Cultural Change Stick

Posted on by Geoff Munn

The 5 principals necessary ‘to achieve higher performance, better customer focus, and a more coherent and ethical stance’. Continue reading

Spend The Time And See The Results

Posted on by Geoff Munn

People do not use social media, so they do not see the value in it. Continue reading

Why Your Links Should Never Say “Click Here”

Posted on by Geoff Munn

Making the link text as specific as possible will help readers to scan the article and to understand the purpose of links without having to read the entire sentence or paragraph in its entirety. Continue reading

Persona driven user stories for Agile UX

Posted on by Geoff Munn

Using personas will force people to justify everything as a requirement against a person, not a process. Continue reading

12 Factors

Posted on by Geoff Munn

12 Factors for successful application development Continue reading

Designing With Personality

Posted on by Geoff Munn

Don’t copy other sites, look to yourself for good ideas. Continue reading

What To Use Prototypes For

Posted on by Geoff Munn

A fully complete prototype isn’t a prototype anymore – it’s the final product! Continue reading

Idea Generation and Innovation

Posted on by Geoff Munn

Idea generation sits somewhere in the middle of the innovation process Continue reading

First To Mind, Wins

Posted on by Geoff Munn

The first product to mind beats those who are first to market. Continue reading

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