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There’s a great article at User Interface Engineering about how to construct personas.

Simply put, you should:

  • Keep the personas to a small set
  • Describe the needs of the personas, not the personas themselves
  • Keep the personas abstracted by not including too much personal detail about each of them
  • Keep the personas specific to the design problem

If you bear in mind the needs of the personas (a needs-driven approach), you shouldn’t have too many problems.  List all the disparate needs of your users, and then group them into distinct personas.  You can them give them names and a bit of character if necessary.

This should result in a high-quality set of personas to drive the user stories from, and should prevent ‘grounding’ – which is what happens when the developers start injecting their personal opinion into the features.

 

 

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